MBA (MASTER OF BUSINESS ADMINISTRATION)
Course Description:
The MBA programme is affiliated to Gujarat University & approved by AICTE, New Delhi and aims to provide a career
development programme for graduate students to enhance and develop their strategic management and executive skills in an
organizational context. The overall aim of the programme is to balance theoretical analysis with practical application, hence
developing a critical understanding and innovative approach to the field of management.
Eligibility and Admission Procedure:
Graduates in any discipline with minimum 50 % marks (aggregate) can seek admission to this MBA programme. The
aspirants have to appear in the entrance test conducted by GCET and the admissions are allotted by the Centralized Admission
Committee according to the rules and regulations laid down.
CURRICULUM
SEMESTER I
Economics for Managers
Financial Accounting
Information System for Management
Managerial Communication
Organizational Structure & Dynamics
Quantitative Analysis
Organizational Behaviour
SEMESTER II
Marketing Management
Cost Accounting
Fundamentals of Financial Management
Human Resources Management
Production and Operation Management
Economic Environment for Business
Management Science & Methodology
SEMESTER III
Compulsory Subjects
Strategic Management
Management Control System
Business and Environment Law
Marketing
Advertising and Sales Promotion Mgt.
Consumer Behaviour
Marketing Research
Sales and Distribution Management
Finance
International Finance
Management of Financial Services
Corporate Tax Planning
Risk Management
08
HRM
Strategic Human Resources Mgt.
Organizational Development
Contemporary Issues in HR
Management of Industrial Relations
SEMESTER IV
Compulsory Subjects
Corporate Strategy
Entrepreneurship Development
Technology and Business
Project Study
Marketing
Services Marketing
International Marketing
Strategic Brand Management
Finance
Security Analysis & Portfolio Mgt.
Strategic Financial Management
Mergers and Acquisitions
HRM
Human Resources Development
International H.R. Management
C